Real data in.
Zero leakage out.
Maya lets you feed real, sensitive financial data to any AI model — and the raw card, account and customer details never leak to the AI vendor, never get stored, and never break DPDP. With Maya in place, banks, card issuers, NBFCs and insurers finally turn fraud, KYC, underwriting, service and analytics AI on real data into real business outcomes — without the exposure.
Your AI sees the pattern. It never sees Rahul.
This is the exact walkthrough we run live at the booth. Same query, with and without Maya — you see the accuracy trade-off for yourself: none.
It did the work. It never met the customer.
Two things every financial institution does with Maya
Use AI on your data — and make your data safe for AI. Everything below is one of these two.
AI for Data Put AI to work on data you own
Customers, transactions, cases, contracts and ERP — read by any approved AI, with every identifier removed before the model sees a thing, and restored only for authorised users inside your boundary.
Use AI on your data.Data for AI Make production data safe to build with
Turn real card, core-banking and policy data into safe fuel for testing, model development and analytics — relationally intact, pattern-preserving, with zero real identities inside it.
Make your data safe for AI.Protect at source · use anywhere
Sensitive data is tokenised the moment it leaves the source system — so every downstream AI and analytics tool only ever touches the protected version.
PII detected and tokenised at source
Across core banking, cards, customers, KYC docs, transactions and ERP/CRM — in real time.
Live anonymisation & policy enforcement
Zero data storage · cross-system consistency · re-identify only for authorised users.
De-identified data used by any AI
GenAI/LLMs, fraud detection, risk & compliance, analytics and support — on protected data.
DPDP turns data protection into an operating requirement
The audit question is shifting from “is data secured?” to “can every use of data be evidenced, minimised and controlled?” — including every use by AI.
DPDP Rules notified — governance machinery begins.
Consent Manager provisions commence.
Core enterprise obligations commence: notices, safeguards, breach handling, rights, retention and processor oversight.
Purpose-bound use
Prove AI receives only the data needed for the approved business purpose.
Reasonable safeguards
Reduce exposure in prompts, files, databases and vendor pipelines before data moves.
Rights & retention
Locate, transform, delete or re-identify data under governed workflows.
Accountability evidence
Policy enforcement, role controls and auditable, exportable processing records.
Maya supplies technical and operational controls. It does not replace legal advice, consent design or your governance decisions.
Most tools lock data at rest. Maya protects it the moment AI reads it.
The gap every other approach leaves open: to let AI use the data, they hand back the real value — reopening the exposure at the worst possible moment.
Protect data at rest — but must de-tokenise before AI can read it, reopening the exposure. They lock the door, then hand the AI the key.
Avoids exposure — but starves models of the scale of data real intelligence needs, so you trade safety for capability.
Tokenises in-line, at the exact moment data moves toward the model — reversible only inside your environment, with the same customer resolving consistently everywhere. SAP and Oracle finally tell the same story.
Across the financial value chain — nothing raw ever leaves
Every use case is enabled by capabilities Maya already runs in production: detect & classify PII at source, tokenise with cross-system consistency, and re-identify only when authorised.
Fraud & financial crime
Score, investigate and connect — without the vendor ever seeing a PAN.
Catch the fraud, not the customer.
The AI scores every transaction and flags the bad one — but the vendor never sees a real card number, because the number is swapped for a stand-in before it reaches the model.
🔒 Tokenised at sourceSee the network, never the names.
The AI still exposes the whole mule ring — because the same person keeps the same fake ID across every account, so the shape survives even though no real identity does.
🔒 Consistent stand-ins across accountsEvery scrap of evidence. None of the exposure.
Transactions, merchant notes and call transcripts get reasoned together for a faster ruling — while the raw account details stay inside your walls, because only protected context leaves.
🔒 Structured + unstructured, maskedAML & RegTech
Cut false positives and evidence every decision.
Let AI read the alerts before a human burns a day on them.
The model ranks thousands of alerts so investigators open only the real ones — and it does this blind to identity, because names are restored only after a hit is confirmed, by your own team.
🔒 Re-identify on confirmed hits onlyDraft the narrative. Keep the evidence.
The AI writes the suspicious-activity report from the case — but every draft arrives regulator-ready, because Maya logs exactly what was hidden and what was restored, as it happens.
🔒 Exportable audit trailScreen the customer without surrendering the customer.
Screening logic runs and clears the match — while the full record never leaves your environment, because the check happens against protected fields, not the raw file.
🔒 Records stay in your boundaryOnboarding, KYC & lending
Read the documents, not the identities.
The AI reads the passport’s layout — never the person’s name.
Onboarding automation pulls every field it needs from PAN, Aadhaar or utility bills — but the identity is gone before the AI opens the file, because it’s stripped at the pixel level before OCR even runs.
🔒 Pixel-level removal, pre-OCRScore the thin file. Protect the person.
The model reasons over bank statements, GST and payslips to approve an MSME borrower — while the applicant’s identity never enters the pipeline, because identifiers are removed before scoring begins.
🔒 No PII in the model’s viewAnswer “why did the AI decline me?” — by default.
Every automated decision comes with a trace a regulator will accept — because Maya keeps a record of exactly what the model saw and what was masked, so DPDP and RBI explainability isn’t a scramble later.
🔒 Evidence as a by-productService, collections, insurance & advisory
Front-office AI on full context — records never surrendered.
Answer from real history — in seconds, in any language.
The assistant draws on your actual solved-ticket history, not generic scripts — yet no customer PII ever reaches the external model, because it’s masked on the way in and restored only for a live escalation.
🔒 Client-side re-identificationThe right nudge, to the right account, compliantly.
AI ranks who to contact and how, using real repayment history — but the agent is the only one who ever sees the real identity, and only for the account they’re working.
🔒 Role-based, need-to-know restoreTriage the claim without exposing the claimant.
Claim forms, bills and images get assessed at speed — while the claimant’s details stay under the insurer’s control, because they’re redacted before the AI ever assesses them. Proven live in insurance.
🔒 Redacted before assessmentYour best advisor’s instinct — for every client, twice as fast.
AI reasons over a client’s full financial picture to surface the advice — but a human approves every recommendation and no identifier is exposed, because figures are protected before analysis and a person signs off after.
🔒 Human-approved, identity-freeAnalytics & safe data for AI
Read the whole business — and build on it — without a record leaving.
Read the whole book at month-end — without one real account leaving.
Twelve source systems and billions in revenue get consolidated into AI-ready insight — while every record stays inside the boundary, because data is made analysis-safe before it reaches Power BI or the model.
🔒 Protected before it leaves the sourceTrain on the patterns — never on the people.
Your fraud and credit models learn from data that behaves exactly like production — but not one real customer is inside the training set, because the links between records are kept while the identities are replaced.
🔒 Relationships intact, 0 real identitiesMake SAP and Oracle finally tell the same story.
QA teams test across core, cards and CRM on realistic data — and it actually holds together, because the same customer becomes the same stand-in in every system — true cross-system referential integrity.
🔒 Cross-system referential integrityLet outside vendors build — on data they can’t misuse.
Approved fintechs test analytics, loyalty and personalisation on real-behaving data — while you hold proof they never touched raw PII, because they only ever receive the protected version.
🔒 Provable third-party controlMeasurable outcomes in regulated, data-sensitive environments
Representative outcomes from production deployments; results vary by configuration and scope.
The three questions your audit team always asks — answered by default
Control
Only your people, inside your walls, can restore a real value.
- The external model can never reverse a token
- Policy by department, enforced at source before data moves
- Authorised-only, access-scoped re-identification
Visibility
Nothing new to breach, everything to prove.
- Who asked what, which model answered, what was masked and restored
- Full audit trail, exportable for regulators and internal audit
- Zero data storage — no new repository to disclose
Compliance
Evidence as a by-product, not a bolt-on.
- GDPR (Art. 25) and EU AI Act (Art. 50) evidence built in
- Aligned to DPDP, RBI/IRDAI, NIS2, DORA, ISO 27001, SOC 2
- Run in your cloud, on-premises or fully air-gapped
Making sensitive data safe to use — not just to store
Representative production deployments across regulated sectors. Shown by sector and nature, no client names.
Financial services · tax & advisory
150,000+ returns a year read and reasoned by AI, every identifier removed first; client satisfaction 72% → 94%.
Financial services · analytics
12 source systems consolidated AI-ready; 60% faster reporting; 30,000 analyst hours/yr redirected — no record left the boundary.
Insurance · social insurer
Production anonymisation across SAP and non-SAP insurance data — the same engine, applied to the hardest regulated records.
How Maya compares to the tools you already know
Most tools protect data at rest. Maya protects it in motion, at the point it reaches the model — and never gives the raw value back to the AI at all.
| Capability | Vault tokenisation Skyflow · Protegrity |
DB masking / monitoring Informatica · IBM Guardium |
LLM PII filters Protecto · Private AI · Presidio · OpenAI Filter |
Maya |
|---|---|---|---|---|
| Protects data at rest | ✔ | ✔ | ◐ partial | ✔ |
| Keeps data protected during AI inference | ✗ de-tokenises first | ✗ unmasks for query | ✔ | ✔ |
| No vault to store / breach | ✗ vault required | ✗ | ✔ | ✔ zero-storage, patented |
| Cross-system referential integrity | ◐ within vault | ✗ | ✗ per-prompt | ✔ |
| Multimodal (text, structured, PDF, image, voice, video) | ✗ | ✗ structured only | ◐ mostly text | ✔ |
| Model-agnostic, swap any LLM | — | — | ◐ varies | ✔ |
| Air-gapped / on-prem for regulated banks | ◐ | ✔ | ◐ often cloud | ✔ |
| Re-identify only on authorised query | ✔ | ◐ | ✗ usually irreversible | ✔ |
The questions every risk and AI team asks us
If you hide the data, does the AI still give accurate answers?
How is this different from tokenisation we already have?
What happens if the AI vendor — or our own LLM — gets breached?
Does our sensitive data ever leave our environment?
Is this DPDP / RBI / GDPR compliant?
Will this lock us into one AI model?
How fast can we prove it?
Our data is PDFs, calls and images — not just databases. Does it still work?
Who else uses you?
How is this different from Informatica, IBM Guardium, Protecto or Private AI?
Three things you can walk away with
DPDP-for-AI readiness checklist
A one-page self-audit: can you evidence every use of data by AI? Scan the QR at our booth or request it below.
Get the checklist →Which use case should you pilot first?
Four questions, one recommendation — the fastest path from “interesting” to an audit-ready 4-week pilot.
Find your first pilot →The 4-week pilot
Scope → Connect & protect → Run & evidence → Decision pack. Success measures agreed upfront.
See the pilot plan →Bring your scariest “we can’t put AI near that data” problem. We’ll whiteboard it in 5 minutes.
Meet the Maya team at the Bharat AI Zone. Fraud, KYC, underwriting, collections, service or analytics — we’ll show how it runs without a record leaking, being stored, or breaking DPDP.