GLOBAL FINTECH FEST 2026 · JIO WORLD CENTRE, MUMBAI · 9–11 SEPTEMBER · BHARAT AI ZONE . Booth 11

Real data in.
Zero leakage out.

Maya lets you feed real, sensitive financial data to any AI model — and the raw card, account and customer details never leak to the AI vendor, never get stored, and never break DPDP. With Maya in place, banks, card issuers, NBFCs and insurers finally turn fraud, KYC, underwriting, service and analytics AI on real data into real business outcomes — without the exposure.

1B+ transactions protected 51M+ data subjects 3+ yrs live in regulated sectors EPO + USPTO patents
AI on real data · outcomes, not exposure A banking leadership team reviews an AI outcomes dashboard powered by Maya — revenue growth, fraud blocked, faster loan approvals and 100% data protected
See it — don’t take our word for it

Your AI sees the pattern. It never sees Rahul.

This is the exact walkthrough we run live at the booth. Same query, with and without Maya — you see the accuracy trade-off for yourself: none.

🔴 ORIGINAL RECORD · SENSITIVE
NameRahul Sharma
PANABCPS1234K
Account5012 3456 7890
Mobile+91 98765 43210
EMI₹18,450
🔒
Maya tokenises every identifier at source
🟢 WHAT THE AI SEES · PROTECTED
NameEvan_1 Gabriel_1
IDCIDUB8921N
Account9501 4471 9920
Mobile+91 77812 22100
EMI₹18,450 · preserved
ANALYST
“Summarise this customer’s EMI status.”
AI
“Evan_1 Gabriel_1 (CIDUB8921N) has an EMI of ₹18,450 due on the 5th, with 4 instalments remaining.”✓ The work still gets done — perfectly.
ANALYST
“And what’s the EMI for Rahul Sharma?”
AI
“I have no customer named Rahul Sharma.”✗ It can’t leak what it never received.

It did the work. It never met the customer.

01 · Pass-through — real data in, correct answer out 02 · The hack — breach the AI live; nothing real spills 03 · Fidelity — same answer, with and without Maya
One layer. Two motions.

Two things every financial institution does with Maya

Use AI on your data — and make your data safe for AI. Everything below is one of these two.

AI for Data Put AI to work on data you own

Customers, transactions, cases, contracts and ERP — read by any approved AI, with every identifier removed before the model sees a thing, and restored only for authorised users inside your boundary.

Use AI on your data.

Data for AI Make production data safe to build with

Turn real card, core-banking and policy data into safe fuel for testing, model development and analytics — relationally intact, pattern-preserving, with zero real identities inside it.

Make your data safe for AI.
How it works

Protect at source · use anywhere

Sensitive data is tokenised the moment it leaves the source system — so every downstream AI and analytics tool only ever touches the protected version.

How Maya works: sensitive data sources are detected and tokenised at source, protected by the Maya privacy layer with zero storage and cross-system consistency, then used safely by any AI model or business application
01 · IDENTIFY & PROTECT

PII detected and tokenised at source

Across core banking, cards, customers, KYC docs, transactions and ERP/CRM — in real time.

02 · THE MAYA LAYER

Live anonymisation & policy enforcement

Zero data storage · cross-system consistency · re-identify only for authorised users.

03 · SAFE AI USAGE

De-identified data used by any AI

GenAI/LLMs, fraud detection, risk & compliance, analytics and support — on protected data.

Why now

DPDP turns data protection into an operating requirement

The audit question is shifting from “is data secured?” to “can every use of data be evidenced, minimised and controlled?” — including every use by AI.

NOV 2025

DPDP Rules notified — governance machinery begins.

NOV 2026

Consent Manager provisions commence.

MID-MAY 2027

Core enterprise obligations commence: notices, safeguards, breach handling, rights, retention and processor oversight.

Purpose-bound use

Prove AI receives only the data needed for the approved business purpose.

Reasonable safeguards

Reduce exposure in prompts, files, databases and vendor pipelines before data moves.

Rights & retention

Locate, transform, delete or re-identify data under governed workflows.

Accountability evidence

Policy enforcement, role controls and auditable, exportable processing records.

Maya supplies technical and operational controls. It does not replace legal advice, consent design or your governance decisions.

Why Maya is different

Most tools lock data at rest. Maya protects it the moment AI reads it.

The gap every other approach leaves open: to let AI use the data, they hand back the real value — reopening the exposure at the worst possible moment.

CLASSIC TOKENISATION VAULTS

Protect data at rest — but must de-tokenise before AI can read it, reopening the exposure. They lock the door, then hand the AI the key.

FULLY IN-HOUSE AI

Avoids exposure — but starves models of the scale of data real intelligence needs, so you trade safety for capability.

MAYA

Tokenises in-line, at the exact moment data moves toward the model — reversible only inside your environment, with the same customer resolving consistently everywhere. SAP and Oracle finally tell the same story.

Net: full-fidelity AI insight on real data, with zero raw PII ever reaching an external model — something Informatica, IBM Guardium or custom builds don’t offer as a product.
Fintech use cases Maya enables

Across the financial value chain — nothing raw ever leaves

Every use case is enabled by capabilities Maya already runs in production: detect & classify PII at source, tokenise with cross-system consistency, and re-identify only when authorised.

🛡️

Fraud & financial crime

Score, investigate and connect — without the vendor ever seeing a PAN.

3 use cases

Catch the fraud, not the customer.

The AI scores every transaction and flags the bad one — but the vendor never sees a real card number, because the number is swapped for a stand-in before it reaches the model.

🔒 Tokenised at source

See the network, never the names.

The AI still exposes the whole mule ring — because the same person keeps the same fake ID across every account, so the shape survives even though no real identity does.

🔒 Consistent stand-ins across accounts

Every scrap of evidence. None of the exposure.

Transactions, merchant notes and call transcripts get reasoned together for a faster ruling — while the raw account details stay inside your walls, because only protected context leaves.

🔒 Structured + unstructured, masked
⚖️

AML & RegTech

Cut false positives and evidence every decision.

3 use cases

Let AI read the alerts before a human burns a day on them.

The model ranks thousands of alerts so investigators open only the real ones — and it does this blind to identity, because names are restored only after a hit is confirmed, by your own team.

🔒 Re-identify on confirmed hits only

Draft the narrative. Keep the evidence.

The AI writes the suspicious-activity report from the case — but every draft arrives regulator-ready, because Maya logs exactly what was hidden and what was restored, as it happens.

🔒 Exportable audit trail

Screen the customer without surrendering the customer.

Screening logic runs and clears the match — while the full record never leaves your environment, because the check happens against protected fields, not the raw file.

🔒 Records stay in your boundary
🪪

Onboarding, KYC & lending

Read the documents, not the identities.

3 use cases

The AI reads the passport’s layout — never the person’s name.

Onboarding automation pulls every field it needs from PAN, Aadhaar or utility bills — but the identity is gone before the AI opens the file, because it’s stripped at the pixel level before OCR even runs.

🔒 Pixel-level removal, pre-OCR

Score the thin file. Protect the person.

The model reasons over bank statements, GST and payslips to approve an MSME borrower — while the applicant’s identity never enters the pipeline, because identifiers are removed before scoring begins.

🔒 No PII in the model’s view

Answer “why did the AI decline me?” — by default.

Every automated decision comes with a trace a regulator will accept — because Maya keeps a record of exactly what the model saw and what was masked, so DPDP and RBI explainability isn’t a scramble later.

🔒 Evidence as a by-product
🤝

Service, collections, insurance & advisory

Front-office AI on full context — records never surrendered.

4 use cases

Answer from real history — in seconds, in any language.

The assistant draws on your actual solved-ticket history, not generic scripts — yet no customer PII ever reaches the external model, because it’s masked on the way in and restored only for a live escalation.

🔒 Client-side re-identification

The right nudge, to the right account, compliantly.

AI ranks who to contact and how, using real repayment history — but the agent is the only one who ever sees the real identity, and only for the account they’re working.

🔒 Role-based, need-to-know restore

Triage the claim without exposing the claimant.

Claim forms, bills and images get assessed at speed — while the claimant’s details stay under the insurer’s control, because they’re redacted before the AI ever assesses them. Proven live in insurance.

🔒 Redacted before assessment

Your best advisor’s instinct — for every client, twice as fast.

AI reasons over a client’s full financial picture to surface the advice — but a human approves every recommendation and no identifier is exposed, because figures are protected before analysis and a person signs off after.

🔒 Human-approved, identity-free
📊

Analytics & safe data for AI

Read the whole business — and build on it — without a record leaving.

4 use cases

Read the whole book at month-end — without one real account leaving.

Twelve source systems and billions in revenue get consolidated into AI-ready insight — while every record stays inside the boundary, because data is made analysis-safe before it reaches Power BI or the model.

🔒 Protected before it leaves the source

Train on the patterns — never on the people.

Your fraud and credit models learn from data that behaves exactly like production — but not one real customer is inside the training set, because the links between records are kept while the identities are replaced.

🔒 Relationships intact, 0 real identities

Make SAP and Oracle finally tell the same story.

QA teams test across core, cards and CRM on realistic data — and it actually holds together, because the same customer becomes the same stand-in in every system — true cross-system referential integrity.

🔒 Cross-system referential integrity

Let outside vendors build — on data they can’t misuse.

Approved fintechs test analytics, loyalty and personalisation on real-behaving data — while you hold proof they never touched raw PII, because they only ever receive the protected version.

🔒 Provable third-party control
Across every use case:zero data storageno real identities exposedworks with any AI model
Business impact

Measurable outcomes in regulated, data-sensitive environments

₹10.8 Cr
saved annually per enterprise client
80%
faster deployment vs. alternatives
95%
less manual data preparation
60%
faster reporting cycles
40%
faster vendor / partner onboarding
0
PII exposure incidents to any vendor

Representative outcomes from production deployments; results vary by configuration and scope.

For audit, risk & compliance

The three questions your audit team always asks — answered by default

🔑

Control

Only your people, inside your walls, can restore a real value.

  • The external model can never reverse a token
  • Policy by department, enforced at source before data moves
  • Authorised-only, access-scoped re-identification
access-scoped · local-only
👁️

Visibility

Nothing new to breach, everything to prove.

  • Who asked what, which model answered, what was masked and restored
  • Full audit trail, exportable for regulators and internal audit
  • Zero data storage — no new repository to disclose
exportable evidence
⚖️

Compliance

Evidence as a by-product, not a bolt-on.

  • GDPR (Art. 25) and EU AI Act (Art. 50) evidence built in
  • Aligned to DPDP, RBI/IRDAI, NIS2, DORA, ISO 27001, SOC 2
  • Run in your cloud, on-premises or fully air-gapped
DPDP · GDPR · AI Act
The proof most vendors can’t show

Making sensitive data safe to use — not just to store

Representative production deployments across regulated sectors. Shown by sector and nature, no client names.

2×
advisory cases / day

Financial services · tax & advisory

150,000+ returns a year read and reasoned by AI, every identifier removed first; client satisfaction 72% → 94%.

Financial · Ireland · advisory scale-up
€8B+
revenue analysed

Financial services · analytics

12 source systems consolidated AI-ready; 60% faster reporting; 30,000 analyst hours/yr redirected — no record left the boundary.

Financial · Europe · cross-entity reporting
Insurance
SAP + non-SAP, live

Insurance · social insurer

Production anonymisation across SAP and non-SAP insurance data — the same engine, applied to the hardest regulated records.

Insurance · DACH · government-adjacent
Competitive advantage

How Maya compares to the tools you already know

Most tools protect data at rest. Maya protects it in motion, at the point it reaches the model — and never gives the raw value back to the AI at all.

Capability Vault tokenisation
Skyflow · Protegrity
DB masking / monitoring
Informatica · IBM Guardium
LLM PII filters
Protecto · Private AI · Presidio · OpenAI Filter
Maya
Protects data at rest✔✔◐ partial✔
Keeps data protected during AI inference✗ de-tokenises first✗ unmasks for query✔✔
No vault to store / breach✗ vault required✗✔✔ zero-storage, patented
Cross-system referential integrity◐ within vault✗✗ per-prompt✔
Multimodal (text, structured, PDF, image, voice, video)✗✗ structured only◐ mostly text✔
Model-agnostic, swap any LLM——◐ varies✔
Air-gapped / on-prem for regulated banks◐✔◐ often cloud✔
Re-identify only on authorised query✔◐✗ usually irreversible✔
The honest read: the LLM-filter tools (Protecto, Private AI, OpenAI’s Privacy Filter) are genuinely close on the inference problem — they mask before the model too. Where Maya pulls ahead is the combination almost no single competitor holds at once: zero-storage, cross-system consistency, multimodal coverage, reversible-only-when-authorised, and air-gapped deployment. Informatica and Guardium are built for databases and monitoring, not for feeding live data to an external LLM; vault players still carry the vault Maya doesn’t need.
₹10.8 Cr
saved / yr per enterprise client
1B+
transactions protected
51M+
data subjects protected
0
PII exposure incidents to any vendor
Before you walk over

The questions every risk and AI team asks us

If you hide the data, does the AI still give accurate answers?
Yes — the accuracy trade-off is effectively none. The AI reasons on realistic stand-ins that keep the meaning and the relationships intact, because Maya preserves context and cross-system consistency rather than blanking fields out. This is what we demo live at the booth, side by side.
How is this different from tokenisation we already have?
Classic tokenisation protects data at rest, then has to de-tokenise before the AI can read it — reopening the exposure. Maya never returns the raw value to the model; protection happens in-line at the moment data moves toward the AI, because it’s a live layer, not a vault.
What happens if the AI vendor — or our own LLM — gets breached?
There’s nothing real inside to steal. Prompt logs, vector DB and model traces hold only protected stand-ins, because the raw identifiers never left your environment in the first place. We simulate exactly this hack at the stall.
Does our sensitive data ever leave our environment?
No. Raw card, account and customer data stays inside your boundary; only protected context crosses to the model — and you can run Maya fully on-premise or air-gapped, because it’s built for sovereign, regulated deployment.
Is this DPDP / RBI / GDPR compliant?
It’s built to evidence compliance, not just claim it. Every use produces an exportable record of what was masked and restored — the accountability evidence DPDP, RBI/IRDAI and GDPR Art. 25 expect — because auditability is architected in, not bolted on. Maya supplies technical controls; it doesn’t replace your legal or consent design.
Will this lock us into one AI model?
No — switch between ChatGPT, Claude, Gemini or your own model freely, because the privacy layer is model-agnostic and sits outside the model, so you re-engineer nothing when you change LLMs.
How fast can we prove it?
Four weeks to an audit-ready decision. One workflow, deployed in your environment, with success measures agreed upfront — 0 raw PII exposed, 100% of selected fields governed, ≥95% task utility — because we scope narrow and evidence hard rather than sell a year-long integration.
Our data is PDFs, calls and images — not just databases. Does it still work?
Yes — text, structured records, PDFs, images, audio and video all pass through the same layer, because Maya combines NLP, vision and speech in one multimodal engine. This is where most database-masking and text-only filter tools stop.
Who else uses you?
Three-plus years live in regulated European sectors — hospitals, insurers and public agencies — protecting 1B+ transactions and 51M+ data subjects. We show impact by sector and nature, not client names, because the institutions that trust us with this data expect that discretion.
How is this different from Informatica, IBM Guardium, Protecto or Private AI?
Those are strong at data-at-rest, monitoring, or text redaction. Maya is the one layer that combines zero-storage, cross-system consistency, multimodal coverage and authorised-only re-identification for live AI — because it was built specifically to feed real data to any model, not to guard a database. See the comparison above.
Take something with you

Three things you can walk away with

🎁

DPDP-for-AI readiness checklist

A one-page self-audit: can you evidence every use of data by AI? Scan the QR at our booth or request it below.

Get the checklist →
🧭

Which use case should you pilot first?

Four questions, one recommendation — the fastest path from “interesting” to an audit-ready 4-week pilot.

Find your first pilot →
🗓️

The 4-week pilot

Scope → Connect & protect → Run & evidence → Decision pack. Success measures agreed upfront.

See the pilot plan →

Bring your scariest “we can’t put AI near that data” problem. We’ll whiteboard it in 5 minutes.

Meet the Maya team at the Bharat AI Zone. Fraud, KYC, underwriting, collections, service or analytics — we’ll show how it runs without a record leaking, being stored, or breaking DPDP.

9–11 SEPTEMBER 2026 · JIO WORLD CENTRE & TRIDENT BKC, MUMBAI · BHARAT AI ZONE . Booth 11